MASTER
Leadership Framework™
Understand leadership. Develop capability. Create impact.
Leadership decisions, made on evidence — built in and for the GCC.
1 · Executive Summary
Business idea
A research-based platform that measures how people lead and turns it into decision-ready evidence — for individuals, teams and whole organisations, across a full product ladder.
One-liner
We turn how people lead into evidence for organisations across the GCC, so they can hire, develop and promote the right leaders.
The market problem — leadership is decided on gut feel, not evidence
$8.9T
lost yearly to poor engagement — 9% of global GDP (Gallup)
70%
of a team's engagement traces to its manager (Gallup)
2×+
a wrong leadership hire can cost double the salary
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2 · Target Audience & Market
Individuals
Students, young professionals, managers & executives
Organisations
Corporates, hospitality groups & government HR / L&D
Universities
Faculty development & student employability
Category sizing directional (market.us · Market Mind Partners · IMARC). Bottom-up model from beachhead accounts.
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3 · Customer / User Journey
Discover
Guest lecture, social, referral or free Snapshot assessment
Assess
Completes MASTER 88 / 120 online — no account needed
Insight
Receives a personal leadership profile — decision-ready
Develop
Coaching, ALIGN, CPD & the 12-month learning platform
Scale
Leader brings MASTER 242 into their organisation
Land-and-expand: a single free assessment can convert an individual, then a whole organisation.
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4 · Innovation
Proprietary IP
An original leadership instrument built on 18 years of practice — owned end-to-end, not a repackaged global test.
Organisation-level intelligence
MASTER 242 reads leadership enterprise-wide and prescribes solutions across human capital, processes and structures.
Evidence, not a ranking
Governed as tendencies and distributions — never a league table of people — which lets GCC institutions adopt it comfortably.
Built in & for the GCC, AI-assisted
Localised to the region, with an AI companion (MAIA) — where global, Western-normed tools sit awkwardly.
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5 · MVP — Live Today
MASTER 88
Discovery — students & young professionals.
Free · Development $49 · Comprehensive $78
MASTER 120
Premium personal profile — managers & executives.
Free · Advanced €128 · Premium €240 · Signature €470
MASTER 242
Organisational platform — cohort leadership intelligence & development reports. Reads leadership enterprise-wide.
Executive Profile $498 · Executive Advanced $695 · Organisational Pro $795 · Executive Practice $948 · Organisational Evidence $1,794
Live
All three platforms live & operational
Payment
Checkout integrated — ready to transact
End-to-end
Assessment → report delivered automatically
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6 · Business Model
Assessments
One-off MASTER 88 & 120 reports; ALIGN digital tools
Recurring subscriptions
MASTER 242 org platform + 120 learning platform
Programmes
£150k university leadership cohorts; CPD courses
Services & channel
Coaching, consulting; partners on revenue-share
Pricing ladder — from under $200 to £150k
< $200
ALIGN Digital
$49–78
MASTER 88
$138–508
MASTER 120
$580–5,800
CPD courses
~$7,000
ALIGN Leaders
$12k/company
MASTER 242
£150k/cohort
University
Sustainable, low-cost delivery keeps blended gross margin ~75%.
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7 · 3-Year Financial Projections
Revenue by stream (USD '000)
Year 2
Breakeven
~75%
Gross margin
~$547k
Year-3 EBITDA
~30%
Recurring by Y3
Conservative, bottom-up from live pricing. Figures indicative, to be validated against pilots.
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8 · Competitive Analysis
Incumbents lead where they specialise — Hogan & SHL in assessment, Korn Ferry & Mercer in enterprise consulting. MASTER's edge is combining leadership development and organisation-level intelligence in one integrated, GCC-built, accessible platform.
Competitors: hoganassessments.com · shl.com · kornferry.com · mercer.com
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9 · Go-To-Market Strategy
Acquisition
Universities & guest lectures reach whole cohorts; leaders won via social, warm intros and events become internal champions.
Distribution
Direct online sales (live platforms); B2B outreach to HR & government; local channel partners on revenue-share across the GCC.
Customer acquisition cost
Low and founder-led — organic and relationship-driven. Est. < $50 per individual; enterprise via warm, founder-led relationships.
CAC stays low because the product sells through trust and reach, not paid acquisition.
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10 · Investment
$2–2.4M
Post-money valuation
up to $450k
Raising · for up to 20%
$0
Raised to date · bootstrapped
Use of funds
Team growth & scaling
Solo founder, product & IP built.
Add a GCC business co-founder + first hires.
Lean sales & delivery team; expand across MENA via partners.
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11 · Roadmap
Current stage: Launched · live product · pre-revenue · bootstrapped
Short-term · 6–12 months
Incorporate in the UAE; enrol first paying cohorts & 242 pilots; deliver a first university programme; raise pre-seed; identify a GCC business co-founder.
Long-term · 1–3 years
Scale recurring 242 revenue; roll out ALIGN & CPD; expand across the GCC and MENA via channel partners; within ~24 months move to a Series A round — or once revenue passes $2M.
Customer validation
Live pilots and free-to-paid conversion in progress; early conversations with universities, corporates and government HR — enrolment underway.
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12 · Team
Dr. Elena Simona Tomozii
Founder · Creator of MASTER · Work & Organisational Psychologist
18 years in leadership development, strategic recruitment and higher-education consulting. Ministry-accredited trainer and assessor. Designed the MASTER framework, owns the IP end-to-end, and built the live platform herself — the science and the software.
Seeking: a trusted GCC / UAE business co-founder to lead market growth.
Future advisors
Prof. Dr. Rodica Niculescu
Curriculum & academic rigour
Daniela Porumbu
Coaching & career development
Victor Ilie
AI / ML & platform
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13 · What We're Looking For
Investment
Pre-seed capital to reach first revenue and scale the platform across the GCC.
Market access
Introductions to universities, corporates and government HR — the buyers MASTER needs.
Mentorship & network
Advisors, and the network to find the right GCC business co-founder.
Ecosystem & setup
A credible UAE base to incorporate, operate, host clients and run pilots.
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Leadership decisions, made on evidence — built in and for the GCC.
Thank you
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